Iconicli
Revamping Iconicli, making the brand match the standard of Its talent
Little Systems had 33 years in industrial automation, but its brand didn't reflect that experience. The project started with a request for a booth at the Water Expo, and from there, the work expanded into building an entire identity from the ground up.
Iconicli logo

Iconicli Logo Mark

Iconicli Hero Section

Landing Page Sections

Mobile Hero Section
UI Components

Landing Page Sections - Mobile View
Iconicli Blog Page - Mobile View

Typography - Display Typeface

Typography - UI Typeface

Iconicli Color Palette
Logo color variations
Real World Mockups
Behind The Scenes, Mood Boards, Concepts, Rejected Iterations...


